The Analysis Of Chinese Automobile Marketing Mode And Development Countermeasure Are Studied

The thesis divides into five parts. The first part is the introduction, pointed out the meaning of studying automobile marketing mode, introduced the achievement in researching automobile marketing mode at present, define automobile marketing mode and want to research purpose. The second part introduced several kinds of main marketing mode of automobile in our country at present. The third part discuss the theory of how to design automobile marketing mode from marketing theory, marketing organize, marketing technology. The fourth part analysed the marketing environment of automobile of our country. The fifth part put forward the suitable national conditions of our country concrete countermeasure of the automobile marketing mode.This text attempts to analyze four kinds of present main automobile marketing mode, dialectical to analyze marketing mode's the pluses and shorts, then studied how to development automobile marketing mode from marketing theory, marketing organize, marketing technology three pieces of respects in theory, Summarize and put forward some automobile marketing thinking and marketing technology with directive significance. On the foundation of whole environmental analysis of automobile marketing of our country, the whole current situation to automobile marketing of our country has been probed into, and then point out the development countermeasure of automobile marketing mode of our country, introduced several kinds of embryonic forms of the marketing mode of the automobile in the future, hasoffered a train of thought and direction in developping the automobile marketing mode in the future.The author investigated several automobile company in Guangzhou, collected a large amount of actual data in trades, use strategy theory and marketing theory, carried on the analysis and discussion in theory. Through the research of this text, hope to introduce some automobile marketing method that can be operated. On the other side, try to propagate some advanced, accord with the Chinese reality marketing theory, basic principle, help the Chinese automobile enterprise of produce and circulate to establish correct marketing strategy, improve the existence ability and competitive power of the Chinese automobile, offer some reference for development of the Chinese automobile industry.