Analysis On Development Factor And Model Construction For Automobile Rental Of China

The fierce market competition has already made the profit of the automobile industry shift from automobile manufacturing field to service field, According to relevant statistical data, a totally mature internationalized automobile market is composed of as follows: consumption profit of automobile account for whole automobile 20% , spare part supply profit account for 20%, and 50%-60% of the profits were produced in the service field of the automobile. The automobile leasing, as the important content of service trade of the automobile, can both alleviate " bottleneck " during automobile production and consumption effectively and extend the consumer market of the automobile successfully. Therefore, it should be the main developing direction of the automobile industry in our country. The automobile rental of our country will face to severe challenge for the service trade field of automobile in our country has been unlocked to the outside progressively after entering the WTO, even will unloosen in an all-round way in leasing market and permit the foreign automobile rental corporation to set up the proprietorship in our country by 2005. So it is essential to use foreign advanced experience for reference and combine concrete characteristic development of our country perfect the automobile rental of our country, and to make enterprises of automobile leasing go on the scale, finance , networked development path. The international automobile rental formed one's own development characteristic and extremely obvious competition advantage after nearly 100 years development. At present, automobile leasing market of our country is still on starting stage , among more than 500 domestic automobile leasing enterprise, most enterprises are small, lack the strength that resist market risk and market expanding . But with the gradual prosperity of the economy and pluralism of the people's life content and style, the automobile leasing will exert to its irreplaceable function in many aspects. Analyse the internal and external influence factor is essential to developing and perfecting automobile rental in our country. In automobile leasing enterprise management, profit is influenced by rent rate and scale mainly, and rent rate is more sensitive to the profit than scale. The total profit will increase by a large margin with both rent rate and scale improving. However, because of the aggravation of the competition, the rent rate of automobile rental corporation of our country drops largely, it has reduced the profit level of the leasing corporation greatly, some automobile rental corporations have already withdrawn from the market. Face this situation, in order to raising the rent rate constantly then raising the profits'level, the leasing corporation should strengthen management and administration, improve the service quality constantly, and develop promoting activity in right time and strengthen drumbeating . In addition, the automobile rental corporation should also expand one's own business scale properly, that kind of scale should adopt purchase, advertisement and management by scale on the basis of the increase of car's quantity Automobile leasing enterprises can alsodivide consumers into different groups and make the rent price flexibly, improve the rent rate then bring greater benefit to enterprises by utilizing the management theory of incomes, Automobile rental corporation can improve one's own competitiveness constantly through improving rent rate, expanding scale and making the rent price flexibly. However the development of the whole automobile leasing trade is due to the influence of the external environment condition, so, on the basis of analysing inside influence factor, analyse external influence factor of development of automobile rental of our country is important. At present, the problem of the external influence factor includes the following aspects mainly: (1)Trade management lags behind, the policies and regulations are not perfect; (2)The credit mechanism is scarce, manage risk is big; (3)Lacking financial support, the scale effect is bad; (4)Lacking support of relative industry. Through analysing the internal and external influence factor, we can find that the external factor is most important in all influence factors that affect automobile rental development. Only depend on enterprise's own management is not enough without good development environment and development policies. So, in order to promote the development of the whole trade , automobile leasing enterprise must develop by scale, finance and networked on the premise of accelerating outside environmental construction. Only when the whole trade competes in order, can automobile leasing enterprise raise one's own competitiveness through improve rent rate, car scale, and make rent price flexibly.The outside environmental construction mainly includes:(1)Strengthen the policy support, achieve reunification in management;(2)Set up and strengthen the credit mechanism, take precautions against the risk of leasing; (3)Launch franchise operation, carry out network leasing; (4)Perfect the trade cooperation, expand the leasing scale;(5)Expand the business field, achieve the large-scale production. In order to develop automobile rental perfectly, we should structure the development model of the automobile rental of our country on the basis of perfecting outside environmental construction and strengthening internal management. According to the development characteristic and problem of the automobile rental of our country, the automobile rental of our country can make vertical alliance with the bank and the automobile manufacturer, the three sides can share risks and complement each other. At the same time, automobile rental enterprise can also realize the horizontal alliance through launching chain operation or the joint-venture, etc. The concrete mode is as follows: (1) Automobile leasing enterprises make an alliance with automobile manufacturer. In the vertical strategic alliance that the production firm of the automobile and enterprise of automobile leasing set up, the advantage of the producer is commercial network, after-sale service , recycling of the automobile and ability to make again. The advantage of the leasing corporation is through its various kinds of lease ways to launch, promote the sale of the automobile of production firm, and improving its occupation rate of market ulteriorly and constantly. In this alliance, enterprises of automobile leasing and production firm can form the interests community, giveplay to each advantage and lengthen the business chain. (2) Automobile leasing enterprises make an alliance with bank. Through setting up vertical alliance with the leasing corporation, the bank can increase its business content, find a good investment channel for it's a large amount of idle funds, and inaugurate new increasing point of profit, realize the growth of capital benefit. With the alliance of the bank, the automobile rental corporation can not only solve the fund problem but also find the potential demand of automobile leasing by utilizing the numerous agencies of commercial bank. Meanwhile, leasing corporation can enter essence operate tache directly by utilizing the message of customer that commercial bank grasp already, and jump over credit investigation and evaluating etc., save a large number of man power, material resources and financial resources. So the leasing corporation can not only expand the business scope, but also open up the new market , gain wider development space. (3) Automobile leasing enterprise make an alliance with foreign automobile rental corporation. The foreign automobile rental has already entered mature stage, so a lot of successful experience can be gained. Enter into an alliance with giant of foreign automobile leasing, can make domestic automobile leasing enterprise expand the owning amount of the automobile, raise the style grade, accelerate the renewal speed of style, promote the brand image. Moreover, automobile leasing enterprise can learn advanced management mode and theory, then improve own competitiveness and expand the market scale further. (4) Make an alliance with the domestic automobile rental corporations. At present, some larger domestic automobile leasing enterprises have already begun...