Stratagy Stipulation And Implementation Of A Express Company

On the basis of further investigation to macro-circumstance and competition circumstance within express industry and further study to internal condition, the author surveys A express company in more depth, analyses its advantages and disadvantages and pointes out its chance and challenge in recent period. The author also puts forward the goal of A company, frames an overall and unique development strategy "First goal concentrating strategy by low cost" and forms a strategy framework of A company. Moreover, the author brings forward his opinions, which is valuable to actualize strategy and solve problems, including in infrastructure, human resources, finance management, enterprise culture and etc.This essay is written on the basis that the author operates the theory of strategy management in practice, puts up a great deal market investigation and statistics analysis and deep communication with each department of A company, which is on behalf of high leaders on the extent. On the choice of strategy and actualization, the sufficient market research is the premise. In order to make institution and execution of the strategy accord with the present market and the future development, the author carries through further analysis and studies. This is directive to the adjustment of product structure, frame reformation, investment, management and long steadied development of A company. The essay is to be referenced to express industry in chance and threat.