| After 1990', the competitions in the Chinese beer industry have been more and more intense. The concentricity of the beer Chinese beer industry is being intensified. The competition of the whole beer industry is developing from Monopolistic competition to Oligopoly. Moreover, after taking part into the WTO, there are no protected .encouraged and limited policies of beer industry in our country. Facing the large Chinese market ,the big foreign beer enterprises have rearranged their strategies. Therefore, the Chinese beer companies which have begun to take shape and make up certain portion in Chinese market will be facing more and more intense competition.Zhujiang beer company was established in 1985. With the development of past decades, the company has begun to take shape. However, after 1998, for all kinds of reasons, Zhujiang beer company which originally taken the absolutely advantage position in south china market, especially in Guangdong province , has faced the unprecedented challenge.Using the knowledge of business development strategy and the long practical experience ,the author describes the current situation of Chinese beer industry, clarifies the internal and external environment of competition, analyzes the whole trend development of Zhujiang beer company, and provides the development strategy plan of Zhujiang beer company. The author hope that the strategy plan will has the practical meaning to the development of Zhujiang beer company. |
