Strategic Alliance Research Of Aviation Companies In New Economy

The author of this passage makes a deep and systematic research of airline strategic alliance. The content of this passage is as follows:First of all, the author analyses the basis of strategic alliance to create corporate value and points out that strategic alliance is a positive interaction of competition and cooperation. It's a new competition.Secondly, the author narrates and analyses such respects as the history and current situation of air alliance, the background of appearance of international airline alliance, the external and internal reasons for it, the sort of cooperation and the influences of airline alliance.Thirdly, there is a discussion about scale economy and scope economy of airline alliance in this passage. Airline alliance can lower the unit transportation cost of its affiliated companies through scale economy, scope economy and density economy.At last, based on the analysis of the importance and urgency of establishing alliances among domestic airlines, the author points out at present, our Chinese airlines have the problems of little size, disintegrated operation, repeated construction. There's no scale in fleet equipment, airline layout, talent storage, logistics. Because of the fact that domestic airlines are attached to local governments, it's difficult to practice big corporation or corporation group strategy at the beginning through property right restructuring and merger and acquisition. Airline alliance , however, is a better way in current situation. In this paper , the author analyses deeply the status quo of domestic airline alliance, its trend and the measures can be taken.