Shaping The Enterprises' Competitive Advantage With The Agile Capability

Overseas and domestic scholars focus on the three aspects of the competitive advantage of the enterprises:first,what'S the competitive advantage come from(The headspring of the competitive advantage)；secondly,what'S the relationship between the performance of the enterprises and the factors which bring on the competitive advantage of the enterprise(The internal logic of the competitive advantage)；finally,how to obtain the continual competitive advantage(The continual competitive advantage)．All their standpoints enclose the environment and inside conditions of the enterprise,and come into being all kinds of the genres,such as strategic management,exceeding economics,economics of game theory,microeconomic,industrial economic,economics of development,territorial economics,institutional economics and innovative economics． But their standpoints are short of systemic analyses；SO their localizations can't bring them into broad apply．From the point of view of the headspring,internal logic and the continual competitive advantage,this paper adopts a systemic analysis．And bring out our conclusions that the headspring competitive advantage lies on the assets of consumer．So we must focus on the assets of consumer,and continual innovating,absorbing and holding the assets of consumer SO as to obtain the competitive advantage． We make use of the philosophic theory of the Agile Manufacturing and amplify on a useful paradigm of the agile capability．Thus bring the Agile Manufacturing on the height of the strategy．So we can use the agile capability to reshape the competitive advantage of the enterprises．First,we utilize the value perception toscover the demand of consumers,and do our best to match theemand of consumers；secondly,on the ground of describe the bntrail of consumer value,we bring out the method of how to agile capablity...