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Study On The Development Strategy Of Chongqing YL

Posted on:2009-11-10Degree:MasterType:Thesis
Country:ChinaCandidate:L T DuanFull Text:PDF
GTID:2166360272975085Subject:EMBA
Abstract/Summary:PDF Full Text Request
With the rampant drug abuse in recent years , more and more voluntary drug rehabilitation centers have been established. However , with low cultural quality and complex social background , the majority of drug addicts who are in strong physical dependence and psychological dependence on drug , are weak in legal concepts. Voluntary drug treatment agencies with common problems such as difficult to manage , stealing smoke , detoxification treatment to the successful completion is hard , the development of voluntary drug industries is troubled with such problems. Meanwhile due to voluntary drug industry are relatively high profits , a growing number of medical institutions , large hospitals also set up a voluntary drug Branch , which will surely intensify the competition in the industry. Against this background papers to choose a set of scientific research and clinical, pre-detoxification and rehabilitation of the late integration of the professional voluntary drug treatment centers , it is also a modern detoxification treatment hospital --YL Institute as a focal point , explore voluntary drug's development.First thesis on Chinese drug abuse (Drug Abuse) status and characteristics of the successes achieved , The analysis of the issues , followed by medical services and products from the intangible , perishable , Quality differences eight aspects of the service features a presentation from the macro policies , economic , and technical and cultural environment , the YL on the external macro-environment , further detailed analysis of the Chongqing Municipal medical services and treatment industry status and YL internal environment , and the method of application of AHP YL the competitive edge of research. On this basis , the paper application SWOT analysis of YL opportunities, threats , strengths and weaknesses. YL think the vision and mission is : to reduce dependence on drugs for the patients physical and psychological damage , improve the health status of patients , treat patients so that patients , body , mind are met to achieve a happy life. treat health care workers. To improve their medical skills to create opportunities so that they have the satisfaction of the salaries and working conditions , will be organized to develop and grow , to enable development of staff; to innovation and raise the added value of medical services. This can be through cooperation strategies to strengthen strategic and earnestly carry out community service and popular science education , and follow professional road, constantly strengthen the development of new drugs , and promote the healthy development of YL. For the successful implementation of the strategy , YL adjustment from the start , build and train good organizational culture , preparing adequate material support for the development of the annual plan , a series of policy reforms , the introduction of reasonable talent , guarantee the successful implementation of the strategy.
Keywords/Search Tags:Development strategy, Drug industry, Core Competence, Institute, Hospital
PDF Full Text Request
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