Font Size: a A A

The New Products Development Strategy Research Of Xining Special Steel Co., Ltd.

Posted on:2005-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:B HuangFull Text:PDF
GTID:2156360125952315Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Through study of the related theories of the new products development strategy, the SWOT analysis method and quantitative strategic planning matrix (QSPM) method are used in this paper to analyze the problems and shortcomings concerning new products development in Xining Special Steel Co.Ltd (short named as XNSS). In the meanwhile, the strategic goal for new products development is set forth and tailored into decision-making strategy on new products varieties. The author's point of view and suggestion for its implementation and control process are included in this paper.This thesis is divided into seven parts. The first part is introduction. The second part is a summary of theories related with new products development and the previous work done by other people. The third part is the present situation of new products development at XNSS. The methods of doing it and the problems occurred during the process are introduced in this part. The forth part is the analysis of the outside environment and internal resources of new products development at XNSS. The macro-environment, industry circumstances, market need, rivals and key internal resources for new products development are major targets in this section. The fifth part is the analysis and selection of the new products development strategy at XNSS.Aiming at its external environment and internal resources, the strategic goal andparticular varieties decision-making methods are discussed in details at this part. Thesixth part is the implementation and control of new products development strategy atXNSS. The seventh part is the conclusion.The study and research in this paper might have of theoretical and realistic importance. First of all, because of the fierce competition on domestic special steel market, XNSS should have a reasonable new products development strategy from its long term development point of view. Secondly, the research method applied in this paper could be used by similar enterprises for reference while making their own new products development strategy.
Keywords/Search Tags:Xining special steel Co. Ltd, new product development, analysis of strategy, selection and practice
PDF Full Text Request
Related items