Research On Government's Tourism Marketing Popularizing

Under the great background of tourism development, the government is thinking how to establish their own position, define their responsibility and goal and how to accomplish something in tourism marketing popularizing; they are the questions that this text probes into mainly. Government Tourism marketing popularizing will play a positive role .The government should define in market economy that its function is not denying and weakening, but on the premise of disposing based on the market, strengthen and propagate and popularize in the field of macroscopic, form the pattern of leader's paying attention to, department's linking, communal participation at all levels. The governments at all levels participate in the Tourism marketing of this area to popularize actively in recent years, they are playing a remarkable role in improving the great environment of Tourism, promoting the development level of the Tourism, and international reputation of the great improvement every area and city. The government departments need to continue popularizing in the Tourism marketing in the future. More and more governments realize for participating in Tourism marketing popularizing of countries and regions are not only their obligation but also responsibility.This text in the course of writing adopts to propose the localization and function of government Tourism marketing popularizing first, analyses its theoretical foundation in order to lay the solid theoretical foundation for author's view, and then analyses the strategic emphasis in government's Tourism marketing popularizing. The text explains them from image appeal, travelers appeal, investment appeal, talent's appeal, and regional cooperation appeal especially. Chapter four describes on concrete tactics and methods. Chapter five takes the real example analyses- Hainan Province, the Hong Kong Special Administrative Region and Thailand, which they have different emphasis on developing the government's Tourism marketing popularizing The textsummarizes that the government Tourism marketing popularizing should combine some local characteristic and launch different marketing ways to popularize. The text puts forward the conclusion and some questions that need to be considered finally. From popularizing principle, budget and opportunity, step three respect, the author has proposed that some preliminary ideas. I hope to get the criticism of the teachers and classmates. This text end is a list of references. They are collected in the writing course about government's marketing newer treatises and documents in recent years, which have given me very great enlightenment and help.