The Analysis Of Strategy Management On Shandong Century Electric Power Development Co.Ltd.

Under the electric power system reform situation, it has greatly realistic meaning for Shandong Century Electric Power Development Co. Ltd. (SCEPD) to analyze the internal and external environments of the company scientifically and establish the suitable development strategy.Using SWOT analysis, this paper establishes four kinds of development strategies: Integration strategy, diversification strategy, single product strategy and retreat strategy.Using expert and integrated fuzzy methods, this paper assesses the anticipated result of the four strategies and draws the conclusion that the fist strategy is more excellent, thus makes out the strategic planning of SCEPD.This paper analyzes the value chain of SCEPD, and gives out some suggestions on the strategy implementing.