Studies Of Chengdu City Gas Company Marketing Reform

Recent years, as the standard of living of the inhabitant improved, the requests for the service capability and service level of the public utility in the city are more and more. More basic establishments are needed. The income of the government is difficult to meet the increasing investment. The enterprises monopolized the markets of the gas supply. They can't lower the cost and improve the service quality.Since Reforming and opening, every industry had got breakthrough very much in the marketlization. The public utility improved very slowly. It was the last stronghold of the marketlization in our country.It was pointed in the 16th convention of CCP that the stateheld enterprises should be separated from the department of the government really. The competition would be used to push the reform of the monopolized industry. Chengdu is one of the earliest city that empolder and utilize the coal gas and natural gas. Its scale of gas supply is the No.1 of the western cities and the No.4 of the big cities in China. It was the important significance in the reform of the public utility in China that the government of Chengdu decide to begin the marketlization of Chengdu Gas Company now.Having studied the special attributes of the public utility in natural monopolization, scaling economy and the safety and stability of society, having analyzed the marketing situation and the implement way, the author designed the rebuild scheme for Chengdu Gas Company in this article. According to the scheme, the company would be separated from the department of the government and would be rebuilt as a stock cooperation. The conceiving about the separation subordination from mostly in business, about the estimate of the company's value and about the policy matched the rebuilding was described in this article. It was tried to make clear in this article that the management of the stateheld shares, the pricing and making over of the stateheld shares, the dealing with the surplus assets and the select condition of the strategic investor. Also, how to place the surplus employee, how to separate the enterprise from the department, how to establish the new system of the marketlized public utility, how to make the management structure be perfect, how to widen the invest way of public utility and enhance the run efficiency of the enterprise would be found in this article.Finally, there was the conclusion of marketlization reformation about Chengdu Gas Company, some new viewpoints, some new measures, some issues need to be solved further.