An Accounting Office Development Strategy

Based on the background that most Accounting Offices expanded their market shares by means of a business model of establishing relationship relying on money which brought out serious hidden troubles, and after the exploratory investigation into a medium-sized A Accounting Office, this text is as a constructive function to provide the small and medium-sized Accounting Office with blooding-making developing mechanism. With the application of the competitive superiority assessment matrix of the competitive partner and the analyzing method of Boston Consultative Company in the text, the service orientation has been decided, then regard that the business model of establishing relationships only relying on money is an actual one, and put the inner staff relationship, client relationship and competitive partner relationship in the whole business process into a competitive model, the impacts on the Office competition by all kinds of market relationship concerning marketing are reflected in the parametric variation of the model of: . And then the Accounting Office can adopt means of improving modulus (which is the integrative efficiency value in the performance of Accounting Officemodulus inner management ability in the process of competition), marketing modulus (demonstrates external competitive ability and effect, it is mainly from market operation) and integrative competitive effect so as to increase the increased value in the model of , to establish a favorable position and superiority in the competition.