Game Analysis About "Fleeing Goods" In The Line Of Refrigerator

"Fleeing goods" is a behavior which the independent sale agents sell the goods to certain district beyond right of the agreement. Additionally, "Fleeing goods" is a expression form of place confliction and a common place persistent-ailment. The influence to the place efficiency and security which caused by "fleeing goods" can't be neglected in the higher maturity and concentration-degree line of Chinese refrigerator.Nowadays, the limitation of unilateral thinking and research mode are serious about what the nature of "fleeing goods". How to reconstruct the "fleeing goods" management mechanism and how to guide the practice of controlling "fleeing goods"? It is essential that we should research these themes by the theory visual angle of channel subject multilateral interï¹£dynamic. Fortunately, Game Theory provides us with the perfect research platform.The writer build the subject and relation game model in the line of refrigerator on the basis of mechanism design principle of game theory. The writer consider market structure, place power , channel mode and relying structure as key influencing factors of "Fleeing Goods" and research hard on the "fleeing goods" game between manufacturer and his selling agent. The writer try hard to explain the basic reason.