The Rearch On The Marketing Strategy Of Bashu Edu. Online

The mankind enters 21st century, in a brand-new era, namely cybertimes have already come. A brand-new network society is already taking shape gradually. The media revolution in human history caused from Internet is involving the educational field rapidly, The support, foundation, multimedia of Internet platform of the information technology synthesizes and uses, human life-long education establishment all of which create good condition for promotion of online education. As soon as it appears, the unprecedented concern of every country in the world are caused at once. Relevant experts sigh over with feeling: It is another milestone for Online Education on mankind's educational development historyBashu Edu. Online comply with the calling of cybertimes. Under the numerous height concern of personage in Chongqing, it develops rapidly. With the expanding scale, more ripe network technology, more rich teachers strength Bashu Edu. Oline has already developed into the only, famous brand network school of basic education based on broadband in the western China. It is the best supplement and expansion for the existing school educatedThis article's main content is about online education, and take the Bashu Edu. Online which is the first online school based on broadband featuring video as case. The theory used involves two major respects -development strategy and marketing mainly. The environmental analysis theory includes three major respects that's macroscopical environmental analysis, the line environmental analysis and micro environmental analysis. It is demonstrated by the theory of Potter Five Forces Model Analysis from supplier, consumer, potential competitor, existing competitor and replacement and carry on its own advantage and inferior position analysis to this project using the analytical method of SWOT.Many aspects go on feasible exposition from market orientation, products life cycle, brand, price, channel, promotion etc. Meanwhile, combine the market closely, combine the market-based characteristic of online education, not adhere rigidly to the theory , combine reality of the theory, and probe the new development tactics actively through real strategy implementation. The educational problem that this case involves is the broadband online education of primary school that has just risen, mainly rely on probing and studies, so thisarticle has contacts with actual conditions closely, pay close attention to the market to react, adjust the development strategy in time. Find out one feasible development path about primary online education.The author has been worked in Bashu Eedu. Online, responsible for the marketing. She knows about the history of the school and the difficulty in actual marketing. In the part of ending of this article, the author puts forward her own suggestion and view which are hoped to produce valuable function and reference in using actually.