GuangZhou Port Machinery Industry Corp

This paper consists of two parts: the case and the case analysis.The case describes the development history and present situation of Guangzhou Port Machinery Industry Corp. The case introduces prevailing information of the company: history, competition, the organizational structure and works process, achievements, human resource management, the marketing and the challenge.Based on the information provided , the author systematically analyses the macro environment and industry environment of Guangzhou Port Machinery Industry Corp, reveals opportunities and threats caused by external environmental factors; and then, the author analyses the internal environment factors of Guangzhou Port Machinery Industry Corp, including own resources, produce and works process, reveals its own strengths and weaknesses; based on these analysis, the author determines the company' s mission and strategic goal; finally, the author proposes concrete measures for implementation of the strategy.Train of thought: the analysis of external macroeconomic environment-the analysis of industry environment and competition-the analysis of SWOT Matrix-the company' s development strategy-implementation of strategy.The main research tools: the analysis of PEST external factors, Michael Porter' s Five factors Model, Life cycle analyses, and SWOT matrix.