Study On China's Tourism Marketing Under The Cultural Difference

China's tourism marketing doesn't follow the tourist production, but develops slowly with the development of the tourist industry of China. From totally passive selling to opening up traveler's market voluntarily, from promoting the traditional media to the new carrier, from promoting the internal travel target to external traveler, taking different marketing method from unified government issused price, customized marketing method to take different marketing method according to different market, the idea, method and skill of China's tourism marketing all have been developing and improving.In the 21st century, the tourist industry of our country will have more development opportunities, bigger development space, at the same time, face fiercer market competition too. The enlargement of the overseas tourist market means that there are more and more contacts and collision of different culture. How to utilize different culture to solve difference between different areas countries in tourism marketing and promote the development of China's tourist industry will become an important research subject. Different countries, different regions and national culture have different characteristics. The nature of the cultural difference is heavy much, concentrates on two basic structures, one is space, the other is time. In this society, people have created rich and colorful social culture according to various kinds of demands. In the long-term, culture has peculiar branding, making the human demand under different culture refracts out different culture color. Admitting the cultural difference between travelers' market and the travel destinations, doing as they do at Rome, trying every possibility means, can make tourism marketing receive the twice result with half the effort. The economic globalization will bring on cultural convergence phenomenon unavoidably. The impact of the cultural convergence makes people pay attention to keep and develop their own national cultural traditions. Although culture diversification and difference are the extremely good tourist resources, they hinder difficult protective screen to tourism marketing. Culture is irregular, but develops and changes constantly, especially the cultural idea changes a lot. A lot of prevail rise, replacement of culture and change, in order to be suitable for market demand, can irritate tourist industry to put out the traveling products that correspond with it. However, time is short, the change replaces fast that culture prevails to exist. Though it can offer the business opportunity, causes influence on marketing at the same time. Combined with travel, culture can obtain the economic income together. There is overall embodiment in the development and application of the tourist industry and travel destination. Tourism marketing should catch this " goose which puts the gold egg " of culture tightly. China is vast in territory and has abundant culture tourist resources, such as culture historical sites, local conditions and customs, etc. Since 1992, China National Tourism Administration devises and implements the activity in theme tourist year, comprehensive Chinese culture and natural tourist resources, introduces a different travel theme every year, raises shares of Chinese travel tides in the world, promotes China to the international powerful country courageously.Cultural difference can promote culture diversified development, make the combination of culture and tourism to bring the surprising economic benefits for tourist industry, but the existence of the cultural difference forms the pressure to the development of the tourism marketing, make tourism marketing unable to reach the result of booking. The impact on tourism marketing of the cultural difference can't be ignored, in the competitive of tourist market, only studying the characteristic of difference culture conscientiously, paying close attention to the marketing tactics, could exploit market better and promote Chinese tourist industry to be fast, lasting, develop sustainablely. The fi...