Research On Competitive Strategy Of Xi'an Design Office Of Coal Mine

Considering the actual status of the corporation, based on studying the present management theories widely, the paper discusses the competitive strategy of project design.First, this paper researches the relevant external environment, and gets the opportunities of the country development strategy adjustments and the adjustments of energy sources structure and the serious shortage of coal energy sources. At the same time, there are some threats that after our country enter the WTO the competition in the coal design industry goes to be intense. Then the article analyzes coal design industry KSFs by investigation table method, finds out the KSFs of the industry including the ability of information construction, market exploit ability, the ability of fast and exactly satisfying customer's demands, technology innovation ability and the service ability of tracking construction. After that, using core competence theory, the article researches the internal resource environment and strategy ability of xi'an Design Office of Coal Mine and finds out the advantages and disadvantages of the office, the advantages includes the human beings resource management ability, information construction ability, market orientation ability, marketing channel and net construction ability, the service ability of tracking construction. The disadvantages are management innovation ability, market exploit ability, quality control ability, the validity of project management running, technology innovation ability, and so on. Then, SWOT matrix of xi'an Design Office of Coal Mine is built The paper determinates disparately concentrated competitive strategy by qualitative and quantitative evaluation of the competition strategyscheme of xi'an Design OflBce of Coal Mine. At last, to ensure that the strategy be implemented successfully, the article put forwards the relative suggestions on enhancing market exploit ability, setting up innovation mechanism to increase the degree of item develop and perfecting the human beings resource management mechanism.