Research On Pricing For "JDC" Moly Metallurgical Product

Price is an important decision variably for an enterprise's survival in a competive market economy .A manufacturer's maximum-profit-seeking pricing abides by an obvious principle of marginal profit equating marginal cost, But the situation is more complicated in the actual price setting process of an enterprise, how to set the price for product in a scientific, precise and reasonable way is the first hand question with what enterprise is facing.This paper uses the JDC's product price setting methodology and price setting model as our research target. Starting from the market supply and demand and the theory of cost and profit, the theory of the pricing movement in the pure perfect competition and monopoly has been studied. JDC's Moly Metallurgical Products market and competitors situation; the strength, weakness, opportunity and threat of the enterprise in the international market as well as the Moly Metallurgical Products market price system have been analyzed. The main factor in affecting the price setting of enterprise's product is studied through the massive and detailed analysis, generated Current Price Setting methodology in suiting enterprises' product attributes. It further proposes the price setting models for different products and discusses the applied conditions of the price setting model. At the same time, the theory of Differential Price Setting Theory is used as a guidance to make the amendment of the price setting model. Lastly, the price setting model is tested in the domestic and export sales as an example and evaluated.This paper has taken the theoretic and practical combined research methodology, listed with large volume of information and concrete case studies. Macroeconomics, managerial economics, marketing, statistics and the model theory and views of accounting are used to propose products price setting methodology and the price setting model. The corresponding formulas and price setting methodology are provided. Though this dissertation used JDC Moly Metallurgical Products as the background, the price setting model and methodology would have a certain reference value to the similar enterprises.