Case Research For The Organizational Horsepower Of Donghua Company

Along with the continual developing of our country reformation and our country join to WTO, our enterprises are forced to involve challenge and opportunity. His environments of surviving and developing are variable. In the modern IT economic times, according to the theory of organizational horsepower, it is an available method to acquire competitive advantage by promoting organizational horsepower by utilize IT technology.Donghua Company is an aged national enterprise that was established 1948 and it is a war industry enterprise directly under center government. It has introduced into utilize manufacture technology of mini-car engine and transmission system of helicopter since 1980'early. Now it has developed a big group. It's overall capital is more than 6.4 billion Yuan. It's sell income every year is more than 5 billion Yuan. According to the theory of organizational horsepower and co-relational management theory and associate with the actual operating of Donghua, this dissertation analyses the operating environment of Donghua by utilizing the theory of strategic management and marketing management and operations management. This dissertation analyses the market competition environment of Donghua by utilizing the model of industry competition of Baud. This dissertation analyses the advantage and the inferior position market environment of Donghua by utilizing the method of SWOT. This dissertation analyses the status of organizational horsepower of Donghua by utilizing the theoty of modern management. This dissertation analyses concretely the model of operating and marketing management and digging national market and the learning organization of Donghua. Base on these, the dissertation suggest donghua company how to promote his organizational horsepower, how to develop the core of competitiveness, how to acquire the perpetual competitive advantage. The dissertation's suggestion is also used for reference for in common enterprises.