Research On The Development Strategy Of China Telecom

This article focuses on the development strategy of China Telecom in the aftermath of the Chinese entry to the WTo and the seting up of the competition framework of Chinese telecommunication industry.Besides preface and comclusion, the thesis is devided into 5 main parts: 1st, backgrounds and basic theories; 2nd, outer environment analysis; 3rd,inner condition analysis; 4th, strategy makmg;5th,strategy implements.these analyses were based on the related knowledge of Economics of Telecom Industy,Strategic Management,Marketing and Sales and Financial Management.In the first part, the author presents the related backgrounds of the telecom industry, looked back to its reform and development, put emphasis on its target-China Telecom Group and then made brief introduction to the theories of operation and strategic managementIn the second part, the author analyses the outer environment of China Telecom Group by employing the PETS model and Five Competitiveness model, does monographic study on the rivals and finally comes the matrix of outer factors evaluation and competition sistuation.In the third part, by using the inner situation evaluation matrix, the writer analyses the inner condition of China Telecom Group.In the forth part, relating the SWOT model and the corporation targets of China Telecom, the writer put emphasis on the strategic making.In the fifth part, focusing on the strategic implement, it presents some fundamental works for the implement and discusses the different strategies.The conclusian of this article is that China Telecom should implement diversity and international development strategy and differentiation and low -cost competition strategy. The innovation of this article is the combination of econmomics with facts of the telecom industry.