China Telecom's Internet Value-added Business Operation Strategy Research

The Internet Value-added Businesses (WAB) based on the variety of businesses of the Internet platform will bring about the huge effect on the development of the social life and National economy. In spite of its uncompleted technology, the characteristic of the IVAB is developing quickly and need amount of investment. On the other hand, the market is immature, the risk of investment is high, and the level of knowledge on the Net is low. Running the FVAB needs the effective economic system.The rVAB, which is the developing emphasis of China telecom, will become the important field of facing the national and international challenge after Chinese enter the WTO. Nowadays, the IVAB is short of effective strategy system and management in China telecom. The paper is seeking to bring froth the strategy system for the IVAB of China telecom.In this paper, in the foreword, what the IVAB is first introduced, then, the necessity and feasibility of IVAB of China telecom are proposed, and then, the signification method and the main content of the study are mentioned. From the second section, the status quo of the China NVAB are introduced and it's stated that IVAB is a new bright perspective trade. In the third section, it points the existing problems of the IVAB of China telecom on the running. In the fourth section, it tells us the uptrend of the development of China IVAB, and the analyses and forecasts of the development of China IVAB in detail are offered. In the 5th section, the paper points out the competing stratagem of China telecom's IVAB. Finally, under the direction of the best stratagem, the paper is putting forward the strategy system of running the IVAB of the China telecom, and analyzes the example of Hunan telecom. In the postscript, it introduces the future of theInternet and gives the bright perspective.