Capital Alliance Distribution Network Of Furniture Firms--Business Proposal Of Tianyue Ltd.

Chinese furniture industry has entered the fast growing period in the recent years. Relative to the rapidly expanding of market demand and the fierce competitive environment, most Chinese furniture firms are small or medium-sized, which are lack of designing capabilities, effective distribution networks and famous brands. How to increase the economy of scale of the Chinese furniture firms therefore to increase their competence in both domestic and international market is become a critical challenge to face. A single firm's effort is far from meeting the requirement of facing such challenge. This paper is to give the concept of Capital Alliance Distribution Network of Furniture Firms by the analysis of Chinese furniture industry, hoping this concept will provide a good solution for those firms who are facing that challenge discussed before.At the beginning of this paper, the fundamental information and development in international furniture industry are introduced. By analyzing the currents situation of this industry in China, the future trend is anticipated. The challenges, opportunities and problems of Chinese furniture firms are mentioned in this part as well.In the second part, this paper introduced the concept of Capital Alliance Distribution Network of Furniture Firms, and analyzed the motivation, characteristic, orientation, strength and implementation process of the network. The Strategy of this network is to establish a Furniture Distribution Network with low cost and high speed by capital alliance.In the last part, to give more explanation of the theoretic description, this paper introduced the business proposal of Tianyue Ltd. Com., a real case of Capital Alliance Distribution Network of Furniture Firms.