Strategic Alliance Of Multinational Enterprises And Its Enlightenment To China

Since 1980s, many multinational enterprises have upbuilt strategic alliances by the force of competition. To modern enterprises, strategic alliance has already become an important form to reinforce their competitions. Compare with multinational enterprises, our enterprises are small in scale. They put more considers on competition with their competitors, and little on cooperate with each other. The strategic alliance; of multinational enterprises can give us a new angle of view. This paper analyses the characters and the background of strategic alliance, expatiating theoretic explanations about it. There are many obstacles in the practice. We should analyse circumstances around us, and try our best to success. Recent years, enterprises of China have come to realize the importance of strategic alliance. Several successful examples have come into being. But in all, it has not be used effective and freely. We can learn the experiences and lessons of multinational enterprises, upbuilding strategic alliances with the appropriate enterprises to develop ourselves. The innovation point rest on emphasizing the remedy effect on strategic alliances to transnational purchase and distinguishing between strategic alliances and traditional cooperate.