The Study On Sustainable Competitive Advantage Of Enterprise Strategic Alliance

Since 1980's, confronted with more and more fierce competition, firms in western countries have been adjusting their competition relationship from antagonist competition to cooperative competition. The key form for cooperative competition is strategic alliance, which has been prevailing and drawing much attention of scholars in the field of strategic management. This dissertation, Strategic Alliance-Competitive Advantage-Sustainable Competitive Advantage, is to discuss how to create strategic alliance competitive advantage for firms and therefore form a theoretical framework.An overall point of view, that is, strategic alliance is essentially a kind of organizing ability, is based on looking back on the theories and studies on strategic alliance including the concepts and classification. Then, the concepts of competitive advantage and sustainable competitive advantage for firms are introduced in detail. And then, described is the strategic alliance with the modern competition circumstances, the key form for cooperative advantage strategy and has been broadly practiced. Finally, under the framework of SWOT for strategic management, this dissertation studies the ways to create and sustain the competitive advantage of strategic alliance for firms, respectively form static and dynamic angle of view. The second conclusion of this study is that strategic alliance is new type of organizing forms to exercise low cost and the advantages of differentiation competition. The third conclusion is that sustainable competition advantages of strategic alliance are created and sustained through the interaction of opportunity finding and assets reinforcing.This study is generally following the framework of SWOT, that is, the external circumstances and the internal ability are the two elements relating to sustainable competition advantages for firms. The stress is on the integrating of the two elements, combining the industrial structure theory of the external circumstance school and the firm ability theory of the internal ability school. Thus, the resources and ability within a firm create and sustain the competition advantage through the interaction with the industrial backgrounds. This study puts the industrial structure theory and firm ability theory in the background of modern competition and, by logic reasoning and case study, converts the industrial selection approach of Porter to the industrial innovation approach.The framework to create and sustain the competition advantages is to follow the external path of Industrial Innovation-Opportunity Finding-Strategic Alliance and the internal path of Industrial Innovation-Asset Reinforcing-Strategic Alliance, through the interaction of opportunity finding and assets reinforcing, basing upon the internal resources and ability and taking the advantage of those of other firms according to the rapidly changes of circumstances.