Study On The Strategic Alliance And Consolidation Of China's Furniture Industry

This paper discusses today's situation of China's furniture industry in detailand points out that Chinese furniture industry must be confronted with the challenges of integration and reorganization and productive specialization and cooperation. Our furniture industry is in the middle of developing period now, so the industrial structure is affected by various factors very easily. According to the principles of the industrial economics, the industry of this stage must carry out reorganization and upgrade. Because of the influence of economic globalization and the anti-dumping, the integration process of the furniture industry will be speeded up. The whole industry's integration will bring big brands of the nation's furniture, heighten the management level and further the high-speed development healthily. This article analyzes the development trend of the world furniture industry and finds out the production of furniture is becoming specialization, miniaturization and cooperation. Although these manufacture enterprises only have small scale, but they have advanced techniques, efficient operation and close cooperation. According to the competition theory, China's furniture industry must follow the current of the world in order to obtain further development.For the sake of completing the integration and achieving the productive specialization and cooperation, this paper puts forward some feasible projects: strategic consolidation and alliance. It tells us the clear conceptions, the advantages and disadvantages and the principles of operation.