The Strategic Choice Of Commercial Bank Market Competition-Theory And Analysis

With the development of openness step by step of financial market and deepen financial reform, the market structure of banking industry in China has undergone great changes. Now monopoly competition has fundamentally come into being, client demands re-compose, industry competition becomes more tense, and there is great impact on our entry into WTO. So the biggest problem before commercial bank is how to join in the competition effectively to gain competition advantage. In recent years the tense competition in banking industry has accelerated the rapid development of commercial banks, but on the other hand, many problems has arose from banking industry competition. Firstly, choice of competition strategy does not build up a systematic theory frame and scientific model, the thinking comes to a deadlock, the way of thinking is narrow; Secondly, as the precondition and the base of competition strategy choice, analysis of competition strategy does not gain a highly emphasis from the decision-makers of commercial bank, also there's no ripe system analysis method at the time being. The third, the evaluation and investigate of competition strategy was neglected or becomed formalistic. Above-mentioned problems deeply reflect the lack and neglect on the strategic management by commercial bank. And local academia currently has not any study based at the special that the commercial bank differs from the general enterprise, accordingly there is not any integrated systematic theory frame and scientific direction to commercial bank. So the major idea of this article is: to break the isolation between the theory research and the special of commercial bank, provide a systematic theory frame and scientific direction. Aims at the actual of commercial bank market competition, mainly applies the general competition strategy theory of Michael E.Porter and the triangle strategy choice model of Arnold. Hakes, provides a integrated model of analysis and choice for commercial bank market competition, so the decision-makers of commercial bank can analyze and choice the market competition strategy rightly. In this article, the writer also suggests applying Balanced Score Card to the evaluation and investigates of competition strategy. In the last chapter, looking through the analysis and choice of Shenzhen China Construction Bank Outside-custom Market competition strategy, verified the practicability of the study result.