The Cultural Understood Of The Tourism Consumption

Tourism is an old activity; it began with the human migration, exchange trade, disaster war, navigated study, pilgrimage activity, and so on. Since the 19th century, with the flowing of colonialism and overseas prosperity of trade, preach activity and the upsurge, which Orientals learn from the west, make it possible to travel. With the objectively economic development and progress of the society, accelerating to urbanization process of Industrial Revolution, application of the technology of the steam engine in the transportation, the yearning and subject awakening of the spirit of people who lived in one place for a long time, make extensive personnel flow become the inexorable trend. After romantic sports are lifted, returning to nature and advocating the primitive become people's aesthetic attitude. Among romantic writers' mind, nature have broad mind and manner much than this world, it is enough to hold and find sustenance of their hope for ideal, and make uninhabited place and not quite clear history of thing of the past idealize .So, returning to nature becomes the main purpose to travel, and it also facilitates the melting extensively and the scale of the tourist activity. With the development of international economy,scientific and technical culture, the increasing of personal income and free time, working and leisure become two inalienable respects of human life, the leisure time is utilized to consume. Tourist service organization and individual appeared. In the forties of the 19th century, the British Thomas Cook created the earliest tourist service organization in the world, and organized a group travel in forms of chartering train, this has comparatively extensive publicity, and it is an organized and extensive prepared commercial activity. People have ripe demand for the travel. The appearance of Thomas Cook's travel agency marks the birth of modern tourist industry. After World War II, under the strong push of revolution in science and technology, the international economy grows at top speed, the living standards of the people improve rapidly, and the mass travel forms the scale rapidly. It has run through the ordinary labors of different levels of the society. Tourism consumption becomes the important way for people to relax, to know the world, and to obtain new knowledge in their leisure time. Tourist industry becomes an industry and the important component of the international economy too.Travel as a kind of consumption activity, is a way of modern's recreation culture. The modern tourism consumption has been turned into a kind of fashion. People pay close attention to the recreation consumption way more at the time of their production. The difference between tourism consumption from mode of production of other physical power lie in it is a kind of experience and joyful experience to unique culture. Time is no longer to waste; it is used on enjoying and consuming. The free time of vacation is still the personal property of holidaymaker, it can be used to consume again. The essential meaning of recreation is the consumption of unproductive time. In the systems of the modern symbol code, the products that people consume can demonstrate one's own identity status, so showing off consumption becomes the inexorable trend. It cannot be separated to reflect individual character according to cultural grade and price of products to define consumer unique grade and style with the pluralism of consumption life.It is a kind of brand-new looking to explain modern tourism consumption with Jean Baudrillard's symbol theory of consumption. It includes a lot of concrete appearing which with the tie of relevant trades of tourist industry. The encoding of food and beverage, accommodation, traffic, shopping, amusement, aesthetic judgment of the view forms a big tourism circulation code. Masses media, computer network and advertising culture transmit the symbol of consumption goods and facilitate decode and passive acceptance of consumer. This kind of code depends on that kind of code rule that it is encod...