Research On The Management Innovation For The RW Automobile Company

Firstly this essay retrace to the development history of enterprise management theory and thought,and expound the enterprise management innovation's milieu of history,thence analyze the variation feature of automobile manufacturing enterprise that is confronting to the competition of economy globalization and knowledge economy brought by china's entrance to WTO,then dissert the necessity of Chinese automobile manufacturing enterprise's proceeding management innovation,because they are confronting to the challenge of industrialization and information age. finally analyse the main-stream tendency of enterprise management innovation in information age presently,demonstrate the necessity and actuality of management innovation from enterprise management theory of development aspect.Secondly introduce RW Company's developing process and management situation,separately from basis management and operating management aspect describe the existent problem,for example enterprise organizational structure is bulky,the idea and mode of human resource management is unadapted to knowledge economy age's requirement,enterprise information management get behind,product development and manufacture separate from marketing each other,fall short of market guidance and so on. at the same time analyse these problems,primarily from basis management aspect analyse various shortage of pyramidical organizational structure and tradition human resources management inside of RW Company,and lack information management from inside and outside enterprise,then from operating management aspect analyse the "olivary" strategy that make much of manufacture and make light of development and marketing,it is unadapted to market competition,explain the cause of RW Company management innovation.Based on the above analysis,the essay raises a series of measure how to carry out management innovation in RW Company. It involve in these concrete modes,adjust organizational structure according to enterprise goal,establish flat organizational structure,implement integration operating strategy mechanism,eliminate departmentalism,raise the RWCompany efficiency and strengthen the ability of fast reaction to market,and carry out business process reengineering,regard "order" as the principal line of business process reengineering,implement integration operating mechanism in product development and manufacture with marketing aspect,carry out "dumbbell" development strategy. Simultaneously adopt humanism management measures,advocate employee to participate management,allow of personnel flowing,encourage teamwork,adopt competition and condemn mechanism to quicken human resource management innovation,attach importance to intangible assets management,meanwhile take advantage of modern information technology fully,quicken information building,adequately make information means to be used in enterprise management,all in all management innovation is necessary for RW company according to the change of customer and market competition,in order to raise enterprise core competition ability.