The Engine Project Planning Of ChangSheng Motors Co., LTD

This paper is one of the main parts of the strategy planning for the Changsheng Motors Co., LTD (CSM), which was worked out by a group of consultants from the School of Economics and Management of Tsinghua University.To help CSM break the bottleneck of engine and improve the relationship with MT Motors, the CSM's foreign partner, this paper discussed the necessity and the feasibility for CSM to set up its first engine factory. This paper value the engine project with the view of that the engine is one of the important component of the motors, which stresses the competition advantage of the motors brought by the engine project. The main conclusion of this paper is: it's necessary for CSM to set up its first engine factory;fuel engine is the best choice for CSM; to CSM, diesel engine is better than gas oil engine; this paper thinks CSM should according the following order to introduce the engines: 3.0L-2.5L-2.0L; and according to the forecast of this paper, the diesel motors will take 6.2% of the motors (Car, SUV and MPV), about 450,000 in China in 2015.