The Business Status And Competition Analysis Report Of DaChan Jia

DaChan YongHe Food Co. Ltd is a company in list which deal in food service of Chinese-styled fast food, which came into existence and set up own brand of DaChan YongHe in 1996.After 4 years, DaChan YongHe Food Co. Ltd built up second brand of DaChan Jia replaced DaChan YongHe as new development pattern. By introducing professionals, DaChan Jia carried out science and technology research and development in many aspects such as selection of the materials, nutrition formulation, technological transformation, facility design, storefront management, chain popularization, logistics distribution, CIS design and so on, formed a Chinese-styled fast-food model characterized by a combination between traditional Chinese food service and modern fast-food industry, and have made great breakthroughs in the standardization, industrialization and chain operation of Chinese-styled food service. The share of market of DaChan Jia is growing up step by step.But DaChan Jia will still face huge challenge by consumer and competitor. Quality of product, level of service, capacity of management and scale of assets need more enhance.This essay analyzes business status of DaChan Jia through industrial characteristics and deep research on business strategy of the company compared with competitors. There are 5 parts in the essay: part 1 is company background and introduction; part 2 is the industry information; part 3 contrast to the competitors; Part 4 analyzes competency and business strategy of the company; Part 5 is conclusion suggestion.