Analysis Of M&A And Integration

In the market economy, if we carefully analyzed the development history of those multinationals, we will find that nearly all these companies expanded its operation through M&A. This is a rule. The M&A history can be traced back to nineteenth century. Now a sound M&A mechanism and healthy environment had been formed in the United States after more than 100 years development. For domestic companies, M&A had also played an important role. With the Stock Exchange of Shenzhen and Shanghai came into operation at beginning of the 1990s, more M&A cases occurred. With the further development of economy and Stock Market, there is an unexpected new era for M&A. Moreover, economy globalization leads to new types of M&A, such as Foreign Capital M&A and so on.This article firstly introduced the concept of M&A, their various types, the effects of these M&A. The article also covered the history of M&A in China and America. M&A Integration is the focus of the article. Coupled with the introduction of the theory of M&A integration, this article provides a whole picture of M&A Integration including Strategy Integration, Brand Integration, the Management Integration, HR Integration and Culture Integration, taking the Tsingdao Beer case as an example.Just as a coin has two sides, M&A would lead to different effects. Only when the company pays more attention to M&A Integration, is it possible to realize the value of M&A.