The Application Of Strategic Fit In Strategy Management

With the development of the economic reform and the improvement of the open degree after the entry into WTO, Chinese enterprises face stronger competition pressure and faster living environment. For the long-term survival and sustained development, strategy management plays the most important role in the enterprises activities. The western scholars have had much development in strategy management area. Recent years, Chinese scholars have introduced western strategy management theory into China according to the demand of the economy development and enterprises practices. However, the theory framework of strategic fit has not been formed, and the application of strategic fit method is just at the first stage.On the basis of the existing research about strategic fit, this dissertation puts forth the general analysis framework of strategic fit and discusses the application of strategic fit thought in the enterprises strategy management.In the beginning, this dissertation introduces the concepts of strategy, strategy management, sets forth the fundamental theory and important methods of strategy research, establishes the theory basis for strategic fit and points out the range of strategic fit research.Then, based on the existing research of strategic fit, the dissertation concludes the most important variables about strategic fit and gives the general analysis framework of strategic fit research.On the basis of theoretic analysis, this dissertation applies the thought of the whole strategic fit between organization and environment and strategic fit between different strategic variables.First, with the use of game theory method, the dissertation makes an analysis on the application of organization-environment fit thought to the process of strategic orientation choices.Second, this dissertation discusses the fit between strategy content and strategy process and its effect on the enterprises performance.Third, the dissertation makes an analysis of strategic fit between strategy content and strategy situation, point out the applicable of strategy option according to different strategy situations.Last, by the use of 7-S framework, this dissertation focuses on the fit among different internal variables of an organization and its...