Research On The Development Strategy Of Heilongjiang Qifan Law Office

Lawyers' prosperity is rule of law prosperity,and the rule of law prosperity is nationality prosperity.Lawyers,as the main force of building the socialist legal system,are an important force in implementing the basic strategy of ruling the country by law and building the socialist legal system.The situation of governing the country by law and deepening the reform in an all-round way,the new normal economy and the transformation and upgrading of enterprises are both opportunities and challenges for the operation and management of law firms.Heilongjiang Qifan Law Firm is one of the leading law firms in Heilongjiang Province.However,in recent years,with the integration and merger of provincial law firms and the establishment of branch offices of national law firms in Heilongjiang province,the original profit pattern of the lawyer service market in Heilongjiang Province has been broken.Because of the lack of strategic management,Qifan Law Firm is facing development bottlenecks and difficult to adapt to the new requirements from market.This paper conducted the study taking it for example,according to analyzing the problems found,comparing the actual situation of Qifan Institute,trying to find a scientific and feasible strategic choice for its long-term development in the future.This paper includes several parts.Firstly,we clarifies the purpose and significance of the research,combines the analysis with summary of the experience and lessons of strategic research in domestic and international lawyer industry and identifies the main contents and methods of the research.Secondly,the paper analyzes Qifan's external environment through PEST analysis method and five-force model analysis method.Thirdly,SWOT method is applied to analyze Qifan's advantages,disadvantages,opportunities and challenges.Fourthly,based on PEST analysis theory,five-force model analysis and SWOT analysis,this paper puts forward the suggestion that Qifan Law Firm should implement a differentiated development strategy,accurately locate the niche market under the long tail,clearly develop a customer-oriented competition pattern in order to build the strategic orientation of medium-sized high-qualitycommercial expert law firms.In order to ensure the effective implementation of the development strategy of Qifan,the paper puts forward the corporate management mode.Besides the customers' mind-oriented should be regarded as the guide,the suggestion includes building a brand of specialized and differentiated expert law firm,strengthening the cohesion and stability of the team of lawyers,actively empowering through legal intelligence tools and joining the lawyers' union,which are regarded as the safeguard measures.