Project Marketing Research In HSIS

Project marketing counters on specified engineering construction projects, It' s a kind of selling approach, which provides relating set products and services to the users by project management methods. Project and project marketing are closing together. Core value of Project marketing is creating and transferring value for clients; Bids, being an important part of project management, also closes tight with project marketing, and researching on project marketing can enable enterprises to do the tendering work better, and then contribute to the enterprises' development.But at present stage, project marketing research stagnates on the basis of operator' s summary from experiences, without outstanding theory research nor practice instruction The article discusses about the common regularity and approaches of project marketing and tries to build a basic model of project marketing, and instructs the project marketing activities basing on the model.Thesis writer gave a relevant introduction about the product sale status and development of company in which he works for . It analysis and point out by applying management tools, the unexpected sale situation of magnetic pump because of the unprofessional sale way. The successful percentage is very low for the bidding projects. Therefore, It is urgent for company to secure the bidding job armed with project sales way. Writer came to realize and understand the meaning and process of project marketing through the practice, by researching the project marketing basic model, they gradually established themagnetic marketing model, which is fit for the enterprise, and the success rate increased apparently in bid project. With the joint effort in project marketing sector, HSIS(Shanghai)Co, has become the No. 1 in market share of China magnetic pump industry.The article researches on the operation methods of project marketing, and tentatively makes use in the practical bid work, and has achieved a good beginning; While project marketing is a subject, which emphasizes strongly on practice, and need to summaries and improve through practice. The discovery and implement measures are still comparatively shallow, not deep enough in many questions, still need to continuously pay effort in future to make better progress.