Research On Image-building Of Government In The Network Era

Image building is one of the important functions of Government. A good government image is a roll booster of social stability, and will also promote the development of the local economy. Image building of Government has broad connotation, including the normal conduct of the Government image, the image repair of government's during crisis, and the image promotion by the government departments conscious.In recent years, with the development of advanced communications technology, the network has begun to assume some of the functions of traditional media, and received more and more attentions—not only the ordinary web users', but also governments' and the Party committees' at all levels. The arrival of the Internet era has brought a new opportunity of government image-building. On the one hand, the government can use the Internet to carry out crisis research. On the other hand, the Government can construct a new modern service-oriented government image, with the basic features of faith government, the sunshine government and efficient government.However, in this particular background of the Network era, a complex series of factors that restrict the government's image building. These factors include the complexity of network itself, the quality and ability of the governments, and the understanding of government's image by its own, and so on.If you want to work with iron, you must be tough yourself—one must be ideologically sound and professionally competent to do arduous work. Just think what peoples are thinking, anxious what peoples are anxious that can prevent events that damage to the real image of the government happens, that can protect the image of the government. It should be noted that building a good image of the government, the key still lies in the Government itself. Managers should establish a sense of public power, exert the power standing on the real position of the people and people-oriented. In the Internet era, what effective measures should taken by the Government in order to do image-building efforts? On the basis of a correct understanding of the image of the Government, there are two ways, firstly, do a good job on the network to guide and control public opinion, and secondly, improve the quality and ability of the government constantly.