Research On The Perspective Of The Exercise Of Public Power Under Service Oriented Government In China

With technology developing, the usage of new media is becoming a necessary part i n life. In the traditional sense, the image of the local government has been unable to a dapt to the development of the information society. At the same time, the local governm ent is doing its own political function, but also to create a good image. The public image of the local government represents the credibility of the local government, and it is an i mportant window to display the image of the local government. Image building is a proc ess of self identification and recognition by others, it is the process of objective fact and subjective cognition, and it is the wisdom construction combination of the symbiosis of objective fact and subjective cognition. To construct the image of the government and to use modern public relations communication technology and means to obtain the unders tanding, support and identification of the object.Public relation is a strategic method to s hape the government image, and the new media is kind of a communication carrier. Wh en studying the government’s image, the public relations theory pays attention to the me thod of shaping the image through the information communication, with the help of the government’s social and cultural characteristics, highlighting its power. In the informati on society, the image of the government is to give more information on dissemination a nd communication.Government public object is divided into internal public and external public.This article mainly aims at the public image of the external shape, under the new med ia era and local government image building point of view, and explains the importance of local government image shaping, find new media era of local government image shap ing problems and shaping the image of local government countermeasures put forward i n paper.