An Empirical Study On China's National Image Creation

The national image is an extremely important intangible asset of one country, its location and creation has a direct impact on the performance of foreign policy and success of national interest. The national image and its creation have close relationship with the general power of a country, and it also cannot leave without the international communications and the public opinion. The mass media plays an important role in broadcasting the national image and enhance the national popularity, through the repeated processing of information. Creating an ideal national image by the mass media has become a groudbreaking and fundamental research in the modern society. Now, the discussion and research to the national image is enthusiastic, and has had great progress.This paper take "China Today" as the research sample, from which I select 36 magazines during the 3 years between 2007 and 2009, to research and analyze.China Today tells the true situation of China to the people all over the world using the form combined tradition and modern. China Today also pays attention to the usage of communication skills,and tries to tell the real situation through truth, and ignoring the political affairs. China Today emphasizes the role of editors and negative reports, and be good at telling the inner meaning through common people's story. These makes China Today obtain good propaganda effects.Based on this research, try to explore the problem and weakness which "China Today" and Sino-foreign media face in the broadcasting process, by analyzing the strategy of "China Today" when broadcasting the national image, try hard to provide some references of target selection and direction for Sino-foreign media when creating China's national image, both theatrically and practically.