Study On The Value Evaluation Of Geographical Indication Property

As people pursuing the geographic indication products characterized by original,origin,greenness and nature,at the same time with the enhancement of brand awareness,merchants and consumers are increasingly aware of the value importance of the geographical indication property(GI).GI as a kind of important intellectual property, have received a widespread attention from the general public in recent years. With the development of market economy,GI not only exists in the legal system as a basic right of protection of geographical indications,but also gets more attention to its social utility and value as an asset. Now,GI plays an important role in the socialist market competition,therefore it brings considerable economic value. So far the research on GI most stays in the aspect of legislative but ignores its value.In the context,this article uses GI as the research object,the article is divided into six parts: part one describes the research background, purpose, significance and research status.At the same time, it puts forward the main method,innovation. The second part analysis the theory of geographical indication property, including geographical indication, the concept of geographical indication property,geographical indication property control standard, geographical indication property characteristic analysis,the source of value and the necessity of geographical indication property. The third chapter describes the common evaluation methods of intellectual property right and the selection of valuation methods of geographical indication property. The fourth chapter introduces the geographical indication property evaluation system principles and interprets the corresponding evaluation indexes.The model of fuzzy comprehensive relations evaluation was constructed based on AHP.The fifth part,the Wuchang Rice Property is chosen as case and gets the value evaluation comprehensive score. On this basis suggestions and countermeasures of increasing the value of Wuchang Rice Property are puted forward. The last chapter to this research conclusion analysis, and sums up the deficiencies, puts forward the prospect of research.