Concerning Public Relations In Crisis Of The Governments At County Level

This paper studies public relations in crisis of the governments at county level from the unique perspective of "hide and seek " incident to, mainly due to the sudden public events and more social crisis will evolve into consideration. And sudden public events evolved into social crisis, largely because the governments at county level and social public lack of two-way communication between the Bridges, government information transparency is not high, the social public cannot understand promptly crisis truth, the governments at county level public events to deal with emergency imperfect mechanism, crisis public relations agencies and professional personnel, a crisis department lack of coordination and unity between the inadequacy of cross-sectoral coordination, are evoked crisis the main reason for the event. At present, our country has entered into the information age, the network in our everyone's life and work, therefore in the already cannot leave under network environment, a computer and an IP address may become a crisis of information, the crisis pr mode caused the government with the traditional economic environment is also have difference and tend to be complex. County government crisis pr lacks a systematic platform, the government crisis public relations mainly rely on all levels of government of the existing administration setting. Since traditional experience the disadvantages of processing mode by fully exposed, to continue to have adopts the traditional mode for county's handling of the crisis, not only can cause the masses to county government, but will also have prejudice in society in the masses, serious adverse effects of country by even safe hidden trouble, making the government's credibility is reduced greatly. So, to construct a scientific system of crisis management mechanism, construction of the new period county government the ability to deal with crises pr, this obviously has important theoretical and practical significance.The research methods used in the article are case studies, qualitative analysis method:(1) case study method. Literature is mainly used through the literature and induce a government crisis at home and abroad about the latest developments and to identify the direction of this research and thinking. Induction is also used to summarize the literature government crisis management theory of induction. (2) qualitative analysis. Qualitative analysis method is mainly used for crisis management perspective of government crisis management problems under study. (3) questionnaire. In the study, a questionnaire survey research methods, survey results were analyzed in order to bring hope to the government solve the government crisis in China.The first part of the contents of this paper is the introduction, this article introduces the research background and significance of the main contents of this article and research methods, and innovation of this article. The second part is the meaning and content of public relations crisis, risk theory and communication theory, the function of county government crisis. The third part is the case and questionnaires, through the "hide and seek" a survey of the incident, as well as the status of government crisis management analysis, including the whole of government crisis management environmental analysis, our government crisis the main problems, for "hide and seek" to bring inspiration and local events this incident as a. The fourth part is to establish and improve our public relations initiatives at the county level of government crisis, county government crisis for the special nature of government crisis management plans for construction at the county level, county-level civil servants to carry out the training of public relations crisis, county government crisis management capabilities to enhance.The innovation of this paper is that the use of new media on the supervision of county government crisis, and the county government in the network environment of the crisis public relations point of view, using case study method to study county government crisis, combined with specific case studies, empirical research using survey methods to obtain first-hand view of the public relations crisis, thus, to elaborate the County Government in crisis public relations should be built at the county level during the government crisis management plans and conduct training for civil servants to improve both the Government crisis public relations capacity.