The Research Of Coffee & Tea Company's Strategy Plan Of Tea New Products Development

The main reason, why our tea companies reply the change of the market in a passive way, is their blindness, random and regardless of market when their new products developing. While the development of Chinese economics and the opening of the market, our tea company will face an austere test. How can we change the old opinion of management? Using the strategy in the management of new products development will turn to be an important topic.The text have analyzed and studied the theories and practices of strategy of new product development. After analyzing the character of tea market in China, the text will tell the weakness of the management in tea new products development, and the importance of the strategy management. The text bases on a case in order to take the theory connect with practice; the text also uses some useful tool, like external factor evaluation (EFE) matrix, internal factor evaluation (IFE) matrix, SWOT matrix and QSPM matrix, so as to investigate the external and...