The Research About Marketing Rebuilding Of Liuzhou Telecommunications

With the competition of marketing fighting into the severe stage, with the monitor towards the marketing being strengthened, as well as the effect brought by WTO, many big telecommunications enterprises are being confronted with great pressure to survive. How to turn pressure into force of power? That would need the enterprises to change their way of thinking, adjust the internal and external resources, adapt into the new situation from all aspects, and rebuild new modes of marketing. What marketing rebuilding does is to reform the current management system in order to create and realize a new high efficient management system, which is guarded by marketing, in which the customers are being served as an essential part.Using the basic theory about marketing rebuilding, according the current reforming situation of Liuzhou telecommunications, from the point of increasing the competitive ability, the paper make clear the necessity, the purpose, and the contents, as well as the method. In...