| The pursuit of sports and leisure today reflects an admiration of health and civilization. With the development of economy, culture, science and technology, and the changes of living concepts, sports and leisure has become an indispensable part of our daily life. With the advancement of China's modernization, the demand for healthy body and quality life is getting stronger and stronger. The growth rate of taking part in various sports and leisure for human beings is increasing year by year, thus, the demand for sports and leisure products is growing as well. Dalian BRHL Trade Company studies the feasibility of being an agent of Nike Sports and Leisure Series Products in Dalian based on the trend of sports and leisure combining with Dalian local market condition. This paper analyzes the market of the Sports and Leisure Products. The market analysis includes the analysis of the supply and demand of the products, the analysis of the factors that influence the products'demand, and the analysis of customers'behavior and characteristics.
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