The Market Innovation Of Japanese Natural Monopoly Industry And The Revelation

This article is based on the natural monopoly theory, and illustrates the reason, the aim, the main approach, and the performance of the innovation of the natural monopoly marketization. Through analyzed concretely three typical cases which are the telecommunication industry, railway carrying industry, and electric power industry in Japan, obtained their the successfully innovate experiences, and based on them, bring forward the advises for the current natural monopoly industry in our country . The article includes four parts. The first part illustrates the basic natural monopoly theory, which includes the boundary, character of the natural monopoly, and the need, mainly manner of the government managing the natural monopoly industry. Firstly, bounding the natural monopoly, using scale economy plus cost to bound the natural monopoly which is static state, using marketing requirement and produce technical point of view to bound the natural monopoly which is dynamic. Namely the natural monopoly industry is decided by the curve of the production cost and marketing requirement. the change of character of the production cost and marketing requirement can modify the natural monopoly, which become the dependence of the important theory of the natural monopoly industry market. Secondly, the character of the natural monopoly theory is the expensive fixed cost and the deposition cost; network economic; universality, basic and commonweal. Thirdly government control is the action which social public organization, according to some rules, bound the enterprise action, commonly included economical manage and social manage. The out of control market is a necessity factor of the government control. Yet the natural monopoly industry is typically belonging to the domain of out of control marketing, which, the little competition or a little competition, the mechanism of market competition hardly bring to play effect. Thereby the traditional natural monopoly theory deems that the natural monopoly is controlled by the government for the benefit of the whole society. The government control of the natural monopoly mainly embodies three aspects which is the entry control, price control, and output control. The second part illustrates the inducement of the natural monopoly industry marketization. The three outer factors of innovation of the natural monopoly industry marketization follows, firstly, technique make progress and the increase of scope of market requirement shorten the boundary of the natural monopoly industry, resulted that some domain of the natural monopoly had not be rationality. Secondly, the competition theory amends the traditional view which the government ruled the natural monopoly industry, result that the policy permits the natural monopoly industry marketization. Thirdly, the disadvantage of the government control and competition efficiency. The inner factors of innovation of the Japan natural monopoly industry marketization mainly embody that, before the innovation, a lot of disadvantage emerge in the process of the Japan natural monopoly industrialization process. The third part, through three typical cases which are the telecommunication industry, railway carrying industry, and electric power industry in Japan, illustrates the reason, the aim, the main approach, and the performance of the innovation of the natural monopoly marketization. Above all, the aim of the innovation of the natural monopoly marketization is that marketing mechanism issue more effect. Finally, reaching the purpose of to improve efficiency, to decrease produce price, to mend service quality, to promote social welfare. In the next place, the main approach of the innovation of the natural monopoly marketization is followed, firstly, import competition mechanism, break the market pattern of the monopoly, build competition marketing frame; secondly, implement innovate that the nationalization change to the the nongovernmentization, build microcosmic main body;thirdly, release control and implement inspiriting control. The fourth part, review and summarize the performance of the innovation of the natural monopoly marketization. Above all, the innovation of the natural monopoly marketization obtains very good effect, including reducing the charge of the natural monopoly industry, charging system diversification, service diversification, improving enterprise efficiency and energy, cutting administration fee, decreasing country people burden, enlarging consume and investment and so on. The customers begin to enjoy the high quality service, taste the fruit of the innovation. The next, the main experience of the innovation of the natural monopoly marketization is followed, firstly, in the process of the Japan innovation of the natural monopoly marketization, established in the development state of our country concrete industrial, based on differentiating the different industry and the different operation in the same industry, recompose the original the natural monopoly enterprise in Japan. Secondly, at the same time of recomposed the original the natural monopoly enterprise, import the competition main body, and in time, rebuild the new enterprise for the aim of investment disparate fields , through optimized the property right architecture, rebuild the microcosmic main body of according with the market economy requirement, and clear property right. Thirdly, all of the innovations of the natural monopoly marketization are forerunned by the legislation. Then, the every process of the innovation has specific law dependences and implementary program. Fourthly, the innovations of the natural monopoly marketization accord as the smooth march fundamental. Much attach importance to the essentiality of the natural monopoly marketization in the country economy. The fifth part combined the innovation experience of the Japan natural monopoly marketization. Above all, aim at the current state of our country natural monopoly marketization, bring up some policy proposes of according with the current state of our country natural monopoly marketization. The first,...