Financial Analysis And Achievement Evaluation For Haier Group

The management decision is the main problem of the enterpriseadministration. While the financial decision is the important part of themanagement decision. The problems which are concerned in the financialdecision are about those of funds and profits. Therefore, the financial decisionis comprehensive. The other management decisions must serve for thefinancial decision, which has a directive, promotive, and advisory function. Asis known to all, the industry of appliance manufacturing is of most obviousglobalization characteristics. Since China has been one of the members inWTO, there will be more opportunities to the development of appliancemanufacturers. Meanwhile, with the foreign manufacturers landing the localmarket in succession, the competition in this field will be much fiercer thanbefore. It is certain that the one which lacks the competitive ability will washout, or will be affiliated to the strong ones. Haier group can be treated as themost representative appliance manufacturer in our country. Under this kind ofbackground, it will not only promote the operation of the enterprise,but benefitto the development of the whole industry of appliance manufacturing, to makea further analysis of Haier's financial conditions, to get the major factorswhich influence the enterprise's financial conditions, to put forward thesettlement ways by gradual decomposition.Firstly, analysis of the financial reporting forms of Haier Group.This part is about the analysis of Haier Group's debt-paying ability,profit-making ability and management conditions. Through the evaluation ofthe three aspects above, the real conditions of the enterprise can be decidesall-sidedly, and the function of each factor in the enterprise's profits and lossescan be shown. Debt-paying ability is the key factor to evaluate the financialmanagement standard of the enterprise. It influences the enterprise's credit andimage directly. The analysis shows that the Group's achievements are true andcredible. The enterprise's profit-making ability can show whether themanagement achievements are good or not. To observe the achievements overthe years, the enterprise's achievements have always kept in the front place inthe market. It not only concerns about the enterprise's short-term managementresult, but also concerns about the enterprise's continual management andenlargement to analyze the management conditions. The analysis shows thatthe speed of the assets utilization is quite fast, and the management ability isenforced obviously.Secondly, the DuPont financial analysis of Haier GroupThis part is mainly about the gradual decomposition of the financial factorsthrough the DuPont financial analysis. The profit-making ability that the netrate of rights and interests analysis shows is a comprehensive result which isdecided by the factors of the enterprise's management ability, financialdecision and funds collecting ways. And the net rate of rights and interests isthe factor to evaluate the profit-making ability by using assets. The net rate ofrights and interests can be discomposed into rights and interests multiplier andthe assets net profit rate. The decomposition shows that the change of therights and interests net rate depends on the results of the changes of capitalcomposition and assets using effect. The Group's rights and interests multiplieranalysis shows that the Group's debts have been reduced, and the debt-payingability has been enforced, so the financial risk of the enterprise had decreased.The analysis of the assets interest rate is to compare the enterprise's net profitwith it's assets in a certain period. This analysis indicates the effect of theassets utilization. This factor decomposition is the further analysis of selling...