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The Strategic Research On The Tourism Development Of MT.E'Mei Tour Scenery Famous Spot

Posted on:2006-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:Y F FeiFull Text:PDF
GTID:2166360155454975Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China's economy plays a more and more important part in the world In the 21st century. And the service business, the tourism industry in particular will enter into a golden development period and become the most potential new industry as one of the economic growing points. The World Tourism Organization estimates, China will become the biggest destination countuy for tourists and the fourth tourists export country in the world by 2020. With such a wonderful development opportunity, how to draw up tourism development strategy accurately to tourism destination to adapt to the changing environment interior and exterior is supposed to be an important research topic.To establish developing strategy is a complicated and systemic problem. It is especially true for tourism industry. It involves so many practical problems and requires support and help from some other fields. Mesnwhile, the planning and regulation of forceful organization are also desirable to guarantee the tourism industry strategy valid, continuous and adaptable. After analyzing detailedly the internal and external environment factors that may affect even hinder the development of tourism industry, this paper presents the advantages, disadvantages, external opportunities and challenges of Mt. E'mei Tourism Scenery Famous Spot; puts forward a strategic development target because of some key problems in the development of Mt E'mei Tour Scenery Famous Spot; draws up a development strategy matching the features of Mt. E'mei and remarks the implement of the strategy lastly.This paper can be divided into six parts:â… . Describes generally the tourism industry, analysis of its character and the current conditions and the existing problems in the tourism industry development of Mt. E'mei;â…¡ . Analyzes macroscopic factors influencing on the the tourism industry development one by one; defines the characteristics of those factors, influences on tourism industry with connection to establishing the tourism industry development strategy;â…¢. The comparison and contrast between the tourism developing pattern in Mt. E'mei and that of Mt. Huangshan and Guilin Tourism Scenery Famous Spot; analysis...
Keywords/Search Tags:Tourism, Development, Strategy
PDF Full Text Request
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