The Research On The Enterprises' Usage Of IPR To Obtain Competitive Advantage

WTO adopted TRIPs into its rule system in Uruguay agreements, which acts as one of the three pillars of WTO Constitution. TRIPs play an important role in realm of world economy and international trade. It is a battlefield for developed country that wants to be leaders in 21^st century.TNC also want to exploit IPR (intellectual property rights) to build advantages in domestic and world markets, they hope to keep sustain competitive advantages in use of IPR. Especially after China joining into WTO, TNC feel the threats from Chinese companies' developments, they take advantage of IPR to prohibit Chinese companies frequently, which forms big obstacles for Chinese companies. Owing to the history of Chinese economy development, many a company hasn't attach importance to IPR, so now Chinese companies haven't self-IPR and are not able to compete with TNC.The article begins from the development of IPR and the research of IPR and competitive advantage theory, concludes the experiences of TNC how to obtain competitive advantage by IPR management, and explains that IPR has been the edge tool for TNC to obtain competitive advantage in new century with many an illustration.The article also discusses the IPR management situations in Chinese companies, discovers the fact that many companies haven't IPR advantages; what's more, they haven't realized the importance of IPR to build competitive advantage. In order to form clear realization for companies, the article establishes a model to valuate the IPR management performance, hopes that the model would help companies find the defects of IPR ability and assist companies' developments.At last, the article suggests how to build IPR competitive advantages for Chinese companies by linking with the experiences of TNC IPR development. I hope the article would help companies develop IPR advantages and step to the top in new century.