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A Research On The Application Of Strategic Alliance In China Automobile Industry

Posted on:2005-06-12Degree:MasterType:Thesis
Country:ChinaCandidate:H L ZhouFull Text:PDF
GTID:2156360125956723Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
Entering to WTO can integrate China Economy into Global economy; but to some industries, it will take some concussion, such as motor manufacturing, agriculture etc. Because the companies which produce automobile are all lack of capital, and technique drops behind the other countries, so entering to WTO not only take some good chance, but also it will take some concussion. On the face of the entry of those great global motor companies, how to increase the domestic companies' strength ,how to reply these great companies, and how to make up the company development strategy .To our domestic, strategic alliance must be a great way.This paper's configuration is as follows:Chapter one analyzes our duties and obligations, the characteristics of the domestic automobile domain, and the disparity between the domestic automobile domain and overseas.Chapter two expatiates: the meaning and the main styles of strategy alliances, how to design impactful strategic alliance, and the imminence of the application of strategy alliance to the domestic enterprises.Chapter three studies how strategic alliance strengthen company advantage, according to the forming mechanism of strategy alliances, value chain, and ecnomics dominion effect.Chapter four is the key to this paper. This chapter analyzes the feasibility of the application of strategy alliances to domestic motor manufacturing corporate from two factors. One is the study of the application of strategic alliance to motor manufacturing corporation, the other is countermeasure and advice in the course of the application.
Keywords/Search Tags:strategic alliance, automobile industry, intellectual property
PDF Full Text Request
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