The Strategy Study Of Chinese Franchising In Catering Industry

There are more than 100 years from the first franchisingbusiness enterprise had established in 1865, now our country alreadyhas more than 2000 franchising system, the quantity of franchisingbusiness enterprise is first in the world. The franchising incatering industry get the fast fierce development.The characteristics of the franchising in catering industry isthe public consume to become the dining already camp of main current,the good environment of the catering amenity become the head of theconsumer's choose, the internationalization of catering industrydevelop quickly, the franchising of positive meal industry developquickly, frank chain model still keep main situation in the fastfood industry.The weight of the franchising in catering industry will raisegradually. The franchising in fast food industry will increasequickly. There will become various new form and develop the spacein catering industry in new century.Currently the Chinese franchising catering industry still existthe following problem: there is not a reasonable standard about evaluateand alliance sum ; The quantity of the our country famous brandmerchandise is less. The franchisor lacks the common developmentprogramming and medium long-term strategy, The short-term behavioris serious. Lacking the management information system; Lacking thefast smooth logistics sending system; Lacking the perfect trainingsystem; The modern degree is not high. The service level isnot even. Franchising business system scale lead small. The culturalpersonal status needs to raise. The health development of Chinese franchising in cateringindustry need to build up the perfect and related law. Create thegood law environment. Give Chinese franchising in catering industryconduct more special policies of business enterprise. Say for theboth parties of the charter management. To both parties of thefranchising, the norm becomes number of the both parties' behavior.Strengthen the understanding and the communication of both parties.Help realize with each other benefit win-win situation. Thefranchisee must have the higher character. Strengthen theunderstanding and the communication of become number of the bothparties. The franchisor should draw up the common developmentprogramming and medium long-term strategy. The Chinese franchising catering industry should strengthen theservice first of the catering industry in the choosing strategy.Raise the cultural content of the catering industry. The productstrategy adopts whole product strategy of the creative dining. Thebrand strategy becomes the core competencies of the dining businessenterprise development. Compete the strategy can adopt the cost tolead the strategy. The difference turns the strategy. Specializethe strategy. The McDonald's, the global biggest charter managementrestaurant plans open 10 franchising store till June of 2006. She...