Study About Designing And Management To The Distribution Channle Of Combine Refrigerator In Kelon Corporation

About the problem of product distribution channel, now, much research pays more attention to the aspect of the marketing strategy. It analyzed the impact of macroscopic factors and advanced the adjusting suggestion. This paper focuses on the mechanism of distribution channel and analysis it on the aspect of microcosm, then, it advances the idea of solving the problem.In this paper, about the study of the distribution channel of Combine Refrigerator in Kelon Co., it at first analysis the situation of the marketing and distribution on refrigerator, in civil, on the aspect of macroscopic. So, it is ready for the research on this product distribution channel from microcosm. According to the system of the product distribution channel mechanism, it starts at the compose factor of the distribution, then, it detailed analysis marketing positioning and organization designing of the distribution channel system for Combine Refrigerator, and channel management. At the moment, it has no a set of evaluation system, which is perfect and mature, on distribution channel, in international and civil. On the circumstance, it valuates the whole channel system for Combine Refrigerator in trial, from three aspects. As blow, customer' s satisfaction evaluation, channel operation evaluation and distribution financial achievement evaluation. At last, on the basic of marketing experiences, the paper advances the revise idea to the problem of the distribution channel for Combine Refrigerator now.According to the research, it finds that many problem of distribution channel arises from mechanism. So, while it suggests the measure to solve problems, focuses on not only the change of macroscopic situation, but also the mechanism of distribution channel, then, it should establish a set of system, on distribution channel evaluation, which is logically and perfectly. So, it can provide more logically...