Research On Strategic Alliance Of Fuxin Rubber Group

This thesis uses interests theory of the network,value chaintheory,transaction cost and theory of strategic alliance,drawlessons from the domestic and international strategic alliance'stheory research results and use the current situation,implement thestrategic alliance to further investigate to the of Fuxin Rubber GroupLtd.First,it faces Fuxin Rubber Group Ltd and carries on deepanalysis from position,enterprise' seconomic benefits,therentability of the products,region position of product market allsides,and draw necessity of the strategic alliance.Second,designthe strategic alliance's systems of this company:First of all,itthrough the comparative analysis to the strategic alliance's commonform,and adopt the mathematics model of the linear goal and levelanalytic approach,have probe into the form that this strategicalliance of company chooses,it has proposed its strategic alliance'sform is an alliance form of virtual enterprises;Secondly,accordingto the analytic approach of the level and fuzzy evaluation assessment,determine its strategic alliance's cooperative partner and choose theway;Moreover,we have analysed the risk that the strategic allianceof Fuxin Rubber Group Ltd.existed and put forward risk mostbasicsetting up the sincere mechanism inside the alliance of takingprecautions against.Third,from analysis the result of implementing thestrategic alliance of Fuxin rubber Group,we provide some suggestionswhich will be implemented.